How I think

The framework I use on every product and analytics problem.

Problem

Who is struggling, how much it costs, and why now.

Data

What the numbers say and what users say, and where they disagree.

Options

At least three solutions, with tradeoffs written down.

Decision

Prioritize with RICE and business value; say clearly what's out of scope.

Measure

Define success before launch, then track adoption and impact after.

Principles

Trust before features

A dashboard with one wrong number loses its users. Definitions and data quality come first.

Fewer, better metrics

A North Star plus a handful of drivers beats a wall of KPIs.

Every product decision is a financial decision

I size impact in revenue, cost and margin, not just usage.